So what is Google Adwords and why should I consider using it?
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.
The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.
Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.
So why use Google Adwords?
It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.
Its not quite as simple as that!
Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.
In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!
How can this be?
When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.
Your Next Step!
Want to Try Google Adwords but don’t know where to start?or
Do you already have a campaign but not happy with the results?
Do you already have a campaign but not happy with the results?
Contact one of our Internet Consultants to discuss how our Google Adwords Management services can help your company.
People ask "what is AdWords" all the time. Google AdWords™ is an advertising platform that allows business owners to target different types of online advertising to visitors that have already expressed an interest in their product or service by searching for a particular keyword, key phrase, or by visiting a relevant page in the Google Content Network. The AdWords program can target users in a variety of languages and locations worldwide. The better you can describe your potential customers and About Us, the more targeted your campaign will be.
The primary advertising unit in the Google Search Network is the text ad. When a visitor searches Google for a particular keyword, the text ads appear on the right hand side of the search results and sometimes at the top and they are labeled "Sponsored Listings." Ads can be created in a variety of formats including image ads, flash, audio, and video ads. However, text ads appear as the only type for the Google Search Network and Search Partners.
Under the Pay-Per-Click (PPC) pricing model, you only pay when someone sees your ad, clicks on it, and is taken to your website. You have total control of both your daily budget and the maximum amount you are willing to pay per click. The ranking or position of your ad depends on maximum cost-per-click (CPC) bid and Google's quality assessment of the relevance of your ad text, keyword, and landing page, which results in a Quality Score. There are many factors that influence quality score and the higher your quality score, the less you pay per click.
What if my budget for advertising is really low right now?
One of the greatest benefits of the AdWords™ platform is flexibility. We have some customers that are seeing results with budgets as low as $3.50 per day. If the budget is simply not there, you can pause your AdWords advertising indefinitely with no penalty. With that said, your budget in Google AdWords™ is an investment that is directly proportional to the amount of traffic that will be driven to your site. If your AdWords campaign is properly created, optimized, and managed, an increase in your daily budget should correspond directly with an increase in visitors to your website.
Can I create and manage my own AdWords account?
Absolutely, and many of our customers do. However, there are advantages to having Blizzard Digital create and manage your Google AdWords™ account. Having a Google Certified Advertising Professional manage your account means you get the most advertising for your budget. We have extensive experience in keyword research, competitive analysis, and site optimization to get you more clicks for your money.
To find out more about the Google AdWords™ platform visit the Google AdWords site or call us at (706) 635-3703 to discuss your online advertising options.
We hope this answered the question "what is Adwords?"
Does this sound like too much for you? Contact Blizzard we can do it for you.
Blizzard currently employs a Google AdWords Qualified Individuals.
People ask "what is AdWords" all the time. Google AdWords™ is an advertising platform that allows business owners to target different types of online advertising to visitors that have already expressed an interest in their product or service by searching for a particular keyword, key phrase, or by visiting a relevant page in the Google Content Network. The AdWords program can target users in a variety of languages and locations worldwide. The better you can describe your potential customers and About Us, the more targeted your campaign will be.
The primary advertising unit in the Google Search Network is the text ad. When a visitor searches Google for a particular keyword, the text ads appear on the right hand side of the search results and sometimes at the top and they are labeled "Sponsored Listings." Ads can be created in a variety of formats including image ads, flash, audio, and video ads. However, text ads appear as the only type for the Google Search Network and Search Partners.
Under the Pay-Per-Click (PPC) pricing model, you only pay when someone sees your ad, clicks on it, and is taken to your website. You have total control of both your daily budget and the maximum amount you are willing to pay per click. The ranking or position of your ad depends on maximum cost-per-click (CPC) bid and Google's quality assessment of the relevance of your ad text, keyword, and landing page, which results in a Quality Score. There are many factors that influence quality score and the higher your quality score, the less you pay per click.
What if my budget for advertising is really low right now?
One of the greatest benefits of the AdWords™ platform is flexibility. We have some customers that are seeing results with budgets as low as $3.50 per day. If the budget is simply not there, you can pause your AdWords advertising indefinitely with no penalty. With that said, your budget in Google AdWords™ is an investment that is directly proportional to the amount of traffic that will be driven to your site. If your AdWords campaign is properly created, optimized, and managed, an increase in your daily budget should correspond directly with an increase in visitors to your website.
Can I create and manage my own AdWords account?
Absolutely, and many of our customers do. However, there are advantages to having Blizzard Digital create and manage your Google AdWords™ account. Having a Google Certified Advertising Professional manage your account means you get the most advertising for your budget. We have extensive experience in keyword research, competitive analysis, and site optimization to get you more clicks for your money.
To find out more about the Google AdWords™ platform visit the Google AdWords site or call us at (706) 635-3703 to discuss your online advertising options.
We hope this answered the question "what is Adwords?"
Does this sound like too much for you? Contact Blizzard we can do it for you.
Blizzard currently employs a Google AdWords Qualified Individuals.
Great post on the basics of Google Adwords! I also have started using this platform for my business promotion and I am seeing great benefits. My Google Adwords Management team is doing right work and I truly appreciate their efforts for this.
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