Google AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
When you create an AdWords ad to run on Google and its search partners, you can choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You pay only when someone clicks on your ad.
When you create an AdWords ad to run on the Content Network, you can choose the exact content placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content. You can pay for each click (CPC) or for each thousand times someone sees your ad (which is called CPM bidding).
To save you even more money, our AdWords Discounter automatically reduces the actual cost-per-click (or CPC) you pay to the lowest cost needed to maintain your ad’s position. The AdWords Discounter keeps working no matter which method of display or bidding you choose.
There’s no minimum monthly charge with AdWords — just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports in your online account Control Center of your Google Account.
The Google Adwords is structured in the way as depicted in the image.
Campaign is the next level of Google Adwords Structure. It has the details about
Why is it necessary to be careful with Campaign Settings
The Google Adwords is structured in the way as depicted in the image.
Campaign is the next level of Google Adwords Structure. It has the details about
Why is it necessary to be careful with Campaign Settings
What is Adwords?
Adwords is the system devised by Google to allow websites businesses to advertise either at the side or above normal organic search results pages, or-explainedon various websites that have partnered with Google to display the Adwords advertisements.
Basically, you bid against other advertisers on specific keywords. The highest bid gets the best exposure on the search adverts and also on selected websites. Unlike other auctions, there are no losers - just those who don't win as well!!
It is important that you target your campaign properly!
Keyword Bidding.
Example:- Let's say you own a business website that sells car parts. You website is doing ok, but the wide range of car parts you stock, makes it difficult for you to see your site in No 1 position for many of your stock-lines. (Maybe - just maybe - you don't have a web page dedicated to each of your stock lines. Worse still, your competitor always seems to beat you in search. It happens!)
Problem. Say one area you are not getting good web exposure for, is your stock of 'Mitsubishi Auto Parts'. I have just researched to find that there are 3600 web searches for "Mitsubishi Auto Parts" every month! It would be nice to get some of those coming to my website to help me move my inventory of said parts.
Solution. Enlist the world's leading internet advertising organisation - Google Adwords. Join up, go through their easy text advert helper, and in next to no time, you will have designed a small box ad relating to "Mitsubishi Auto Parts". Now the fun part starts. You want that advert displayed on the search pages, so that when people search for your keywords, you advert will also show up next to the search results.
To get exposure for your Adwords box ad, you will need to bid in a secret auction, against other advertisers who also want to move their Mitsubishi inventory. Or perhaps they are just being 'greedy' and want to increase their overall business. (Another reason for using Adwords!) You don't have a bottomless pit of funds in your advertising budget, so need to be assured that it is not going to cost too much. As usual, Google has already realised that this might be a problem, so allows you firstly to set a daily budget. You decide on say $50.00 per day. You then have to 'place your bid' against other advertisers. Google suggests a 'maximum' bid for you, and you are in the running.
This is how it works (Basically)
'Advertiser A' has allocated a budget of $200.00 per day, and had fixed his maximum bid at $2.50 per click.
'Advertiser B' has allocated a budget of $100.00 per day, and has fixed his maximum bid at $2.25 per click
'Advertiser U' has allocated a budget of $50.00 per day, and U have fixed your maximum bid at $2.00 per click.
'Advertiser B' has allocated a budget of $100.00 per day, and has fixed his maximum bid at $2.25 per click
'Advertiser U' has allocated a budget of $50.00 per day, and U have fixed your maximum bid at $2.00 per click.
Google will serve the ads of Advertiser A at the top of the Ad listings (until his daily budget runs out)
Advertiser B will mostly show up in second place, whilst U will start off in third place listings. But once the budgets have run out for A and B, then you will probably move up to number 1 spot. And the REALLY good thing is, that Google will probably REDUCE your bid for you - unless of course someone else enters the race.
Advertiser B will mostly show up in second place, whilst U will start off in third place listings. But once the budgets have run out for A and B, then you will probably move up to number 1 spot. And the REALLY good thing is, that Google will probably REDUCE your bid for you - unless of course someone else enters the race.
Conclusion
All of the previous examples are over simplifications of what actually happens. There are MANY variables - as with all things relating to search results, whether paid for or not.
But, it should show you just how easy it is to get up and going with your Adsense project. Next, you will need how to play the keywords bidding game, by doing some research. You should be able to get a good return on Investment ROI if you do the research and do not simply bid blindly for the major keywords.
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